Overview
A growing media platform struggled to deliver uninterrupted streaming experiences to its users. Frequent buffering and slow load times were impacting user satisfaction and retention, necessitating a robust solution for high availability and performance.
Industry Focus
Sector: Media & Entertainment
Specialization: Video Streaming and Content Delivery The platform aimed to provide seamless, high-quality streaming to a global audience.
Initial Roadblock
The existing infrastructure couldn’t handle surges in traffic during live events or new content releases. This led to performance bottlenecks, slow content delivery, and a decline in user engagement.
Challenges
Traffic spikes during peak times caused server overloads, leading to disruptions in the streaming experience. The platform lacked efficient load balancing and scalable infrastructure to manage increasing demand.
Solutions
Incloudo implemented a Content Delivery Network (CDN) with edge caching to optimize content delivery. Auto-scaling infrastructure was introduced to handle traffic surges, while advanced monitoring tools ensured real-time performance tracking.
Process
A multi-region deployment strategy was adopted to improve global content availability. CI/CD pipelines were established for faster updates, and proactive monitoring was implemented to identify and resolve issues before impacting users.
Outcomes
The platform achieved a 99.9% uptime, reducing buffering incidents by 60%. User retention improved significantly, and the platform was able to handle 2x traffic during major events without disruptions.
